Why SEO is Important for your Startup?

SEO is important

Search Engine Optimization is a way to improve your website so that it will appear closer to the top positions in the search results of Google, Yahoo, Bing or other search engines. This article explains why SEO is important, how search engines gather and process information, and how that ties into your website and keyword rankings.

What is SEO?

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website.

The whole process of SEO is to:

  • Learn which pertinent keywords to include.
  • Create content that is relevant and meaningful.
  • Get the attention of search engines.

SEO Means Designing the Right Meta Descriptions and Title Tags

SEO descriptions mean you write to describe your site and the title tags that go with every page. For the best results, you want to:

  • Create a helpful and informational meta tag.
  • Keep it short and simple.
  • Make it enticing enough that users will want to click on your site.

Descriptions and tags require just as much consideration as the content and images on your web pages.  An SEO expert can show you how to make the most of these tools and increase traffic to your site.

Figuring Out How Your Customers Search

Before you can optimize your website, you have to know what you are optimizing it for. The terms people use to search for what you offer are known as keywords. There are numerous methods for finding keywords but The Google Keyword Planner is free and easy to use, especially for a beginner.

Implementing Keywords into Your Website

Once you have identified keywords that people are using to find products or services similar to yours you need to implement them into your website. If you have done this in the past you may have been told to include the exact keyword a certain number of times on each page.Why is SEO important?

SEO is important for your Business Because:

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.


1. Search engine optimization is essential

The majority of web traffic is driven by the major commercial search engines, GoogleBing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users. This is true whether your site provides content, services, products, information, or just about anything else.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

2. SEO is Good for Business Visibility and Branding

In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website.

3. SEO Brings Your Business Traffic

SEO helps to bring people to your site that are almost all qualified leads because they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Which brings me to the next point.

SEO is not a static process but rather a framework with rules and processes. For simplicity though SEO can be broken down into 2 main stages:

On-site SEO:

On-site SEO refers to optimizing both the content and HTML source code of a page. The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to:

  • Understand what a web page is about;
  • Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords);
  • Find that page useful and worthy of ranking well on a search engine results page (SERP).

Off-site SEO:

Off-site SEO is generally known as link building that means website promotion since a proper way to promote a website involves much more methods and techniques than building links.

Good content will get you natural links which in turn will give you good rankings and traffic.

If you try to buy links or get them the easy way, you may have a temporary success and then see your website disappearing from the top pages after the next Google update.

In general, search engines are trying to find the most important pages of the web and show those first when a user enters a search query.

4. SEO is cost-effective

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. At the same time, organic listings are essentially free.

When you are listed at the top, you don’t need to pay per click or allocate a budget for advertising, one of the main benefits of SEO is that once it is set up properly, it keeps on attracting new prospects without any additional cost.

5. SEO Works Well with Other Marketing Methods

Back in the day, there were those who predicted that traditional advertising would become obsolete.  That has not happened.  Instead, there are more options than ever to get your business and its products in front of the customer. Some of those additional options are related to the use of SEO on social networks.

In recent years, major social networking sites have opened up a whole new way for business owners to reach customers.  Establishing a company account or page on a social network site means the chance to build an audience by word of mouth.  People can choose to “like” or “follow” the page and keep up with the posts that are added on a regular basis.

6. A chance to get ahead of your competitors

There is still a huge gap of information in few countries or a niche business where not enough content is being produced, by providing content about that niche topic you can get an easier chance of ranking higher than your competitors in SERP especially for old slow adaptive businesses you can get pass them by quickly, because you’ll be the only one out there who takes the lead on providing valuable content. Providing information and tips that helps people out within the lane of your business provides trust and credibility, it encourages people to make a purchase when they see a lot of interaction from other people being made towards your company vs. a company that doesn’t interact nor provides useful info for its customers.


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Last Words:

To sum it up, Search engine optimization or SEO is a way to optimize your website so that search engines will understand it better and give you higher rankings.

Today SEO is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline. It is a great way to increase the quality of their websites by making them user- friendly, faster and easier to navigate.

Good luck and if you have any questions along the way please feel free to contact Stellar SEO and we would be more than happy to answer them!
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